Georgia-Pacific Launches Innovative Aqua Tube

Georgia-Pacific launches Aqua Tube in Europe, the fully flushable, biodegradable bathroom tissue center tube, replacing the traditional cardboard core and offering consumers enhanced comfort and convenience. Recent research, commissioned by Georgia-Pacific, has shown that more than 80 percent of consumers are interested to use the flushable Aqua Tube as it will make their lives more convenient. Of respondents, 73 percent state that it's always them having to clean up the core. Thanks to Aqua Tube, there will be no more fuss or annoyance once the toilet roll has been finished: just throw the tube in the toilet, flush, and it will vanish. The product will be launched in Europe during the course of 2011 starting with Belgium, Spain, the Netherlands and Portugal, under the brands Lotus and Colhogar.

 

Consumer tests have shown that Aqua Tube is the most relevant and appealing innovation in the bathroom in the last decades. More than half of consumers don't recycle their core; they either leave it for the next person or put it in the normal dustbin. Research also showed that of the many different paper products, the core is the least likely to be recycled (55 percent).

 

Georgia-Pacific has discovered a way to make paper so strong that it can replace the traditional core and yet rapidly dissolve when it touches water. As it is made of biodegradable material, it will start to disintegrate when flushed.