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Global Thirst

5/12/2015
To illustrate the unique attribute of Mountain Dew fans everywhere, PepsiCo’s one-of-a-kind citrus brand is introducing “Do the DEW,” the iconic rallying cry and brand credo, as the anchor of its first-ever global brand campaign, uniting DEW Nation around the world. The global campaign features two creative films – for traditional as well as digital viewing and sharing.
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