Green All Over

Four out of five people say they are still buying green products and services today -- which sometimes cost more -- even in the midst of a U.S. recession, according to a study commissioned by Green Seal and EnviroMedia Social Marketing.

So this month, CGT has gone completely "green" to reflect these growing consumer attitudes toward buying sustainably-made products that will also help fulfill their personal eco-conscious goals.

Inside this digital issue (no trees hurt here!), you'll find articles completely dedicated to sustainable best practices in the consumer goods industry. For example, in our cover story, Henkel's VP of R&D Dr. Rick Theiler reveals how the maker of Purex, Dial, Right Guard and other brands ensures that each new product is more sustainable than the last, from formulation to packaging to transport and end consumer use.

And because there are countless shades of green to choose from, we explore how four additional companies -- one classic CPG, one consumer electronic, one small business and one beverage giant -- are greening their operations with unique programs and strategies.

Plus, in this month's Special Report, find out how one industry task force, AIM-PROGRESS, is voluntarily combatting global sourcing challenges to improve labor, health and safety, environmental and business integrity standards in the consumer goods industry.

We hope that you find the trends and topics covered in this issue to be of value in your own sustainability journey. Have a "green" story to tell? Drop me a line at [email protected].