Green Mountain Coffee Goes Extra Bold
Green Mountain Coffee, the coffee segment of Green Mountain Coffee Roasters Inc., announces the launch of Revv, a new extra bold coffee that delivers 27 percent more coffee. The new coffee blend is now available by the cup at all ExxonMobil's On The Run and Tiger Market convenience stores, encompassing approximately 1,100 locations nationwide.
"We believe that Revv's Extra Bold flavor and bold look on the coffee island will draw a whole new audience of coffee drinkers and knock the socks off our loyal consumers who drink their coffee on the go," says T.J. Whalen, vice president of marketing at Green Mountain Coffee. "ExxonMobil's industry-leading convenience stores make a terrific starting point for launching this high quality, high attitude coffee."
Revv expands the selection of coffee blends that Green Mountain Coffee has supplied to ExxonMobil since the late 1990s. It is designed to appeal to consumers who are interested in a bolder, richer coffee experience. It also taps into the growing interest in high-energy coffees and other beverages within the convenience store channel.
"We believe that Revv's Extra Bold flavor and bold look on the coffee island will draw a whole new audience of coffee drinkers and knock the socks off our loyal consumers who drink their coffee on the go," says T.J. Whalen, vice president of marketing at Green Mountain Coffee. "ExxonMobil's industry-leading convenience stores make a terrific starting point for launching this high quality, high attitude coffee."
Revv expands the selection of coffee blends that Green Mountain Coffee has supplied to ExxonMobil since the late 1990s. It is designed to appeal to consumers who are interested in a bolder, richer coffee experience. It also taps into the growing interest in high-energy coffees and other beverages within the convenience store channel.