Haleon’s New Hire Joe Sta-Romana To Elevate Customer Strategy With Analytics
Manufacturer of consumer health products Haleon has hired Joe Sta-Romana as its chief customer officer for its U.S. business.
Haleon's U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Eroxon, Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more.
Sta-Romana joins the U.S. leadership team and will be tasked with driving growth through the company’s customer strategy. Haleon is putting a larger emphasis on data analytics and digital-powered solutions to build stronger relationships with retailers.
Sta-Romana's CPG Background
He joins the company from Unilever, where he began as head of customer development for its Target business, overseeing category, insights, and innovation, and where he most recently led strategy for its largest U.S. customer, Walmart.
Also read: Simply Good Foods’ Also Named a New Chief Customer Officer This Year
Sta-Romana spent nearly 14 years at Procter & Gamble, holding a variety of senior roles focused on category development, market strategy, and customer business development, according to LinkedIn. His 20 years of experience in fast-moving consumer goods spans leadership positions with accounts like Target, Walmart, Kroger, and military customers, covering areas such as feminine care, baby care, innovation strategies, and insights.
Sta-Romana said he looks to understand retailer challenges and opportunities to deliver tailored solutions that drive success across both sides.
"Joe's unique blend of military and commercial experience will be invaluable as we drive our next phase of growth," said Lisa Paley, Haleon’s president of its North America business. "His people-first leadership philosophy, combined with a deep understanding of customer needs and market dynamics, positions him to make an immediate impact as we continue to innovate and adapt in a rapidly evolving business environment.”
