Hallmark.com Doubles Online Sales

Hallmark.com selects Infosys for a digital consumer solution that allowed customers, during peak holiday traffic, to quickly create, manage and send their personalized holiday greetings fast. The Infosys solution helped Hallmark.com double its online holiday sales.

 

Paul Barker, vice president, Hallmark Digital, says, “More than five years ago, Infosys embraced Hallmark’s mission to make thoughtfulness easy for our online customers worldwide. This past holiday season Infosys delivered again on Hallmark’s mission. Our marketing programs generated tremendous traffic to Hallmark.com, an unprecedented volume of opportunity. Infosys ensured not only that our online business remained open 24/7, but that our newest customer offerings were available, working, responding and ultimately helping to make this one of the best holiday seasons in Hallmark’s history.”

 

Through Christmas, New Year’s and Valentine’s Day holidays, the Infosys digital e-commerce solution handled five times the normal customer visits as previous holidays with virtually 100 percent up-time. Hallmark’s online customers experienced a 370 percent improvement in the Web site’s response times, raising Hallmark.com’s customer conversion rate 30 percent over the previous year.