Heineken Launches App Contest

Heineken announces the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on May 25. The Heineken Champions mobile and Facebook app were developed by Cultur8.

 

"Heineken is thrilled to host these one-of-a-kind experiences to celebrate the best soccer in the world displayed in the UEFA Champions League," says Pattie Falch, Brand director, Heineken. "Just like our beer's signature world-class taste, fans can expect a premium event that pays tribute to their appreciation for the tournament and enhances the excitement of the viewing experience."

 

Heineken is celebrating this year's sponsorship of the UEFA Champions League by inciting fans to experience the world's most prestigious club soccer tournament the way it's meant to be enjoyed – with friends, a cold Heineken, and at the ultimate screening experience. Heineken will create an exclusive viewing party in the United States that is specifically designed to provide a first-rate experience only the brand can deliver.