Heineken Taps Google for Mobile Platform
Heineken announces Soccer Is Here, a new mobile website that helps connect fans of the game with bars and restaurants that serve Heineken. With the SoccerIsHere.com mobile platform, Heineken is making it easier for club soccer fans in the NYC area to catch teams from around the globe. Fans can also keep tabs on where to get soccer gear, which parks offer pick-up games or which stadiums are hosting matches.
Built on the Google Maps application program interface (API) and powered by Google Local Guides, Places and Search, Soccer Is Here will allow users to enter a variety of soccer team and league-specific details to help fans find places to connect with other likeminded fans.
Through a variety of activities and partnerships, Heineken has sought to become a worldwide leader in soccer, both globally and in America. The company also has a dedicated soccer website: www.Heineken.com/Soccer.
Built on the Google Maps application program interface (API) and powered by Google Local Guides, Places and Search, Soccer Is Here will allow users to enter a variety of soccer team and league-specific details to help fans find places to connect with other likeminded fans.
Through a variety of activities and partnerships, Heineken has sought to become a worldwide leader in soccer, both globally and in America. The company also has a dedicated soccer website: www.Heineken.com/Soccer.