Honest Tea to Debut Organic Sports Drinks
“Honest Sport offers a delicious choice for athletes looking for a sports drink made with simple, premium organic ingredients,” says Honest Tea co-founder and TeaEO Emeritus, Seth Goldman. “With certified organic ingredients and a crisp, clean taste, Honest Sport is a great option for any athlete looking for organic mid or post-workout hydration.”
Organic Honest Sport was created to deliver a balance of electrolytes and carbohydrates designed to refresh, refuel and rehydrate athletes after rigorous activity and was formulated based on The American College of Sports Medicines guidelines for a sport drink. Honest Sport is a natural expansion for Honest Tea, which produces the nation’s top-selling organic bottled iced tea as well as other organic beverages such as Honest Kids, a line of juice drinks, and Honest Fizz, a zero calorie soda line.
“Just as the idea for Honest Tea was sparked during a run, the idea for Honest Sport came to life after I finished a triathlon,” says Goldman. “With the athlete’s needs in mind, we designed the beverage and its packaging to reflect the three key roles of a sports drink: refreshment, refueling and rehydration.”
Since Honest Sport sources Fair Trade Certified sugar, every purchase of Honest Sport contributes to the Fair Trade investments into Honest Tea’s partner Fair Trade sugarcane supplier community in Paraguay.
Honest Sport will be available for early limited access at Whole Food Market’s newest location in Pentagon City, VA, which opens June 29th, and will expand to the remaining Whole Foods Market Mid-Atlantic locations (which include KY, MD, PA, OH, VA, DC, and southern NJ) in July. Honest Tea will be sampling Honest Sport at various local athletic centers and activities in the Mid-Atlantic region during the launch and looks to expand Honest Sport to Whole Foods Market locations outside of the Mid-Atlantic in the coming months.