Hormel Names CEO for CytoSport Brand

Hormel Foods Corp. has named Lisa Selk chief executive officer of CytoSport, the sports nutrition company and maker of Muscle Milk premium protein products.

Selk will steer the CytoSport enterprise as it continues to focus on new product innovation and expanded distribution of its sports nutrition products. Selk brings more than 20 years of experience building consumer packaged food brands including Skippy peanut butter.

"Lisa is a true CPG branding and marketing expert," said Don Kremin, Hormel's group vice president of specialty foods. "[She] has successfully led innovation and brand growth and is passionate about delivering exceptional products to the marketplace. I am confident that she will bring a consumer-centric focus to the CytoSport line of products and will continue to lead the outstanding innovation that has become a hallmark of the company over the last several years. "

Hormel Foods ranked 58th on CGT’s Top 100 Consumer Goods Companies 2016.