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Hormel Revamps Brand Web Site

Hormel Foods Corporation launches a redesigned Web site for its Hormel Natural Choice products at www.hormelnatural.com to focus on how the products are elements to living a healthier lifestyle.

"Through recipes and tips for balanced living, we show consumers how they can feed themselves and their families natural, wholesome food and feel good about it," says Jason G. Baskin, associate product manager for Hormel Natural Choice products at Hormel Foods. "We are excited about the new information the redesign offers and think consumers will especially enjoy the wide variety of choices within the 'recipes' section."

Hormel Natural Choice products have zero preservatives, are 100 percent natural and are gluten free. To highlight these attributes, the redesigned Web site will allow consumers to have:
- Easier access to recipes, healthy living tips, gluten-free living and educational materials through streamlined searching capabilities;
- Enhanced view of product varieties and nutritional information; and
- Comparable data for reviewing ingredients and additional product information for Hormel Natural Choice products versus competing brands.
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