Huggies Makes Digital Communications a Priority

The Huggies brand, a baby and child care brand from Kimberly-Clark Corporation, names Ogilvy & Mather as its digital agency of record to better leverage opportunities in the digital space. The brand plans to grow the use of online media as part of its overall marketing mix.
 

"We understand the importance of using digital channels and mobile platforms to connect with today's moms. Ogilvy delivered an innovative approach that demonstrated unique insights into the digital behavior of moms that we believe will significantly increase our opportunity to engage moms across digital channels," says Jeff Jarrett, global digital director, Kimberly-Clark.
 

Ogilvy has handled the advertising, shopper marketing and direct marketing activities for the Huggies brand in many markets around the world for more than 10 years, and was awarded the brand assignment in North America last year. The new digital assignment will be serviced by the agency's Chicago and New York offices.