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IDC Manufacturing Insights Expands PLM Coverage

IDC Manufacturing Insights announces an expansion of its Product Lifecycle Strategies practice. Sheila Brennan joins IDC Manufacturing Insights as program director with over 15 years of experience in process design, performance measurement, product development and quality management, with a strong focus on efficiency and manufacturing.

Most recently, Brennan's spearheaded the Manufacturing Peer Forum at AMR Research, where she facilitated best practice sharing groups for F500, manufacturing, supply chain, operations and IT executives. In addition, she conducted dozens of benchmarking studies for AMR and PRTM's benchmarking groups, measuring the impact of best practices and technology on operational performance to deliver prioritized recommendations for improvement to manufacturers.

As program manager, Brennan will examine business imperatives, best practices and emerging technologies in discrete manufacturing industries. Her research topics will center on product lifecycle economics, and include innovation, design and engineering, service and warranty, social product development and product end of life.
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