Industry Visionary to Enlighten a New Road Toward Insights

If insights are supposed to optimize business performance, why do we sometimes not see?

 

That is the thought-provoking challenge of Kim Feil, industry visionary and former CMO of Walgreens, as she kicks off CGT’s upcoming Consumer Goods Business Technology Leadership Conference in Orlando, Fla. on Monday, October 22, with her keynote session.

 

Feil will encourage attendees to take their blinders off to prevailing methods, business practices and “this is how we do it” attitudes that are struggling to keep up with real-time change in today's consumer-controlled buying behaviors and fickle channel loyalties.

 

Feil will explain how the business exchange interface between retailers and manufacturers could be enabled by a myriad of available insights and technical solutions — but, so far, the lack of genuine best practices has made establishing optimized business performance standards just out of reach.

 
To learn more or register for the Consumer Goods Business Technology Leadership Conference, click here.