Information Resources Inc. Changes Name

Information Resources Inc. (IRI) unveils its transformation into SymphonyIRI Group Inc. (SymphonyIRI), a partner that aims to enable consumer packaged goods (CPG), retail and healthcare companies to drive growth through innovation in insights, marketing and sales. SymphonyIRI Group is expected to build on its established position in market measurement and adds a new family of solutions for predictive, automated analytics, technology platforms, and strategic consulting services to deliver a step change in value. An important foundation of these new capabilities is the Advantage Solutions suite, built on the IRI Liquid Data (ILD) platform. SymphonyIRI made this announcement on the opening day of its "Summit 2010: Reinventing CPG and Retail Conference," being held at the J.W. Marriott San Antonio Hill Country.