Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.
Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.
The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.
