IT Integration

2015 CGT Award Winners
This fall, CGT had the privilege of honoring an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and industry as a whole. Meet the 2015 winners and finalists.
2015 SMB Market Award Winner
CGT honors Lactalis American Group, Inc. for using technology to encourage trials and drive sales via couponing opportunities, and serving ads to consumers who are browsing within a digital grocery environment.

Breaking Down PIM Myths

Learn from the experts as this issue of Straight Talk takes on the naysayers and explains what effective product data management can provide.
ToolsGroup, Retail Velocity Partner for POS Demand Sensing

The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.
General Mills France Improves Hagen-Dazs Merchandising

General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.
Kellogg Company Snags Kimberly-Clark CMO

The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.
SlimFast Turns to the Cloud for Trade Promotions

This case study shines a light on how SlimFast turned to the Cloud to achieve transparency into its trade promotion management process.
Managing Promotional Spend and Trade: IQ Report

In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management.
Recap: 2015 Consumer Goods Business & Technology Leadership Conference

Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.
Lotus Bakeries Gains a Sweet View of Forecasting

A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.

2015 CGT Award Winners

2015 SMB Market Award Winner

Breaking Down PIM Myths

ToolsGroup, Retail Velocity Partner for POS Demand Sensing

General Mills France Improves Hagen-Dazs Merchandising

Kellogg Company Snags Kimberly-Clark CMO

SlimFast Turns to the Cloud for Trade Promotions

Managing Promotional Spend and Trade: IQ Report

Recap: 2015 Consumer Goods Business & Technology Leadership Conference

Lotus Bakeries Gains a Sweet View of Forecasting

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