Jamba All Natural Smoothies Arrive in Grocery Stores

Jamba Juice Company joins forces with Inventure Foods Inc. to offer convenient, make-at-home varieties of the company's smoothies. Jamba All Natural Smoothies appeared in a number of leading national grocery stores starting in May 2010 with a suggested retail price of $2.99 to $3.29 per unit.

"The Jamba brand name stands for great taste and high quality with a dose of fun -- and those attributes were central to our efforts in developing an at-home version of three of our very popular classic smoothies," says Susan Shields, chief marketing officer, Jamba Juice Company. "To deliver on our brand promise, we've put an extraordinary amount of effort into the development of the Jamba All Natural Smoothies and we are confident that our current Jamba fans will love them. In addition, we expect to introduce the Jamba brand to a whole new set of fans in areas of the country where we don't currently have stores."

Jamba All Natural Smoothies contain real fruit, non-fat yogurt, and an antioxidant boost with 100 percent Daily Value of Vitamin C. Each serving is fat-free, provides one full serving of fruit, and contains 0mg cholesterol and 120 calories or less when prepared as directed. Each package makes two, eight-ounce servings.