Johnson's Launches new Marketing Campaign

In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch. As a key part of this effort, Johnson's is introducing a series of online animated shorts to promote its iconic brand: Johnson's Baby Lotion. Featuring Emmy award-winning actress and new mom Mariska Hargitay (NBC's "Law & Order: SVU") as the voice of the baby, the three "advertainment" shorts run on www.touchingbond.com along with other advertising distribution platforms. Beyond the online shorts, the dedicated www.touchingbond.com Web site also showcases a series of videos offering moms expert tips on ways to enhance bonding with their baby through touch and massage. Additionally, Johnson's recently released a new print and television advertising campaign with the tagline ' "Make Your Touch More Touching." Lowe & Partners Worldwide in New York created the ads, which are running on select television outlets such as Lifetime, TLC and Nick @ Nite, and in Meredith Publications such as Parents and American Baby. The advertising campaign will run nationwide throughout 2008.