July/August 2015 Digital Issue: Nice to Meet You!
This issue features best practices in new ways of marketing. Unilever, Kraft, Snapple, Candie’s and P&G are all highlighted here because they have had amazing success with social media and other unique marketing campaigns. They are taking to social networking tools to make more authentic connections with their consumers. Sure, it helps them to compete for dollars, but more importantly it tells their brands’ stories. They evoke a memory, a feeling, an emotion, and a connection to a representation of that brand.
This inspired us to introduce you to our team at CGT (our brand). For years, we have been bringing you content, but we have remained behind the scenes. Borrowing from the companies in the following pages, we are getting social, and in doing so, we learned a lot about each other. We hope you enjoy it as much as we did!
Albert Guffanti
Group Publisher, CGT and RIS News
Two Children: Talia and Andrew
Born in: Bronx, NY
Little known fact: Collects vinyl records
Favorite quote:“If the doors of perception were cleansed, everything would appear to man as it is: Infinite.” — William Blake
Kara Romanow
Executive Editor
Two Children: Jake is 15 and Carly is 12
Born in: Boston, MA
Little known fact: I can’t cook.
Favorite quote: “Friendship is precious, not only in the shade, but in the sunshine of life, and thanks to a benevolent arrangement the greater part of life is sunshine. “ — Thomas Jefferson
Alarice Rajagopal
Editor
Two Children: Kai is 4 and Mya is 2
Born in: Miami, FL
Little known fact: I can tap dance.
Favorite quote: “You can tell more about a person by what he says about others than you can by what others say about him.” — Audrey Hepburn
Jamie Grill-Goodman
Managing Editor, CGT and RIS News
One Child: Mason Finley
Born in: Voorhees, NJ
Little known fact: I’ve been to 13 countries.
Favorite quote: “Abroad is the place where we stay up late, follow impulse and find ourselves as wide open as when we are in love.” — Pico Iyer
Diana Mann
Associate Publisher
One Child: Alexandra
Born in: In a small hospital tucked away next to the Neversink River in Port Jervis, NY.
Little known fact: I am a tom-boy who wears 3-inch heels.
Favorite quote: “Perfection is in the imperfect.” — a personal observation
Bill Little
Senior Account Manager
Two Children: Kendall and Scarlett
Born in: Tallahassee, FL
Little known fact: Was in the movie Recount with Kevin Spacey as a secret service agent.
Favorite quote: “Nobody cares how much you know, until they know how much you care.”
— Theodore Roosevelt
Jennifer Cohagan
Senior Account Executive, CGT and RIS News
Two Children: Gavin is 6 and Zoe is 5
Born in: Rome, GA
Little known fact: I want to be a bartender when I grow up.
Favorite quote: “A negative mind will never give you a positive life.”