Kellogg Expands Product Development Institute
Kellogg Company recently completed the expansion of its W.K. Kellogg Institute for Food and Nutrition Research, the epicenter for Kellogg's global product development, research and innovation and an important driver of the company's ongoing success. The $54 million, 157,000-square-foot pilot plant and office space expansion demonstrates the company's ongoing commitment to growth and building powerhouse brands that meet the needs of customers and consumers worldwide.
"For more than 100 years, our commitment to innovation has served as a key driver to our company's success. The synergies we will gain from this expanded facility will be realized in new product renovations and innovations that further strengthen our company's reputation for building great brands and delighting consumers with high-quality, nutritious and great-tasting foods," says David Mackay, Kellogg Company president and CEO.
Since the opening of the W.K. Kellogg Institute in 1997, Kellogg Company has seen net sales double from $6 billion to nearly $13 billion. Product renovations and innovations have been one of the key drivers in the company's focused business strategy of growing cereal and expanding snacks. In 2008, 15 percent of sales, approximately $2 billion, came from new products launched in the past three years. The expanded facility will support Kellogg's continuing commitment to innovation and its proven track record of delivering results from new product developments.
"For more than 100 years, our commitment to innovation has served as a key driver to our company's success. The synergies we will gain from this expanded facility will be realized in new product renovations and innovations that further strengthen our company's reputation for building great brands and delighting consumers with high-quality, nutritious and great-tasting foods," says David Mackay, Kellogg Company president and CEO.
Since the opening of the W.K. Kellogg Institute in 1997, Kellogg Company has seen net sales double from $6 billion to nearly $13 billion. Product renovations and innovations have been one of the key drivers in the company's focused business strategy of growing cereal and expanding snacks. In 2008, 15 percent of sales, approximately $2 billion, came from new products launched in the past three years. The expanded facility will support Kellogg's continuing commitment to innovation and its proven track record of delivering results from new product developments.