Kellogg Makes Updates to Logo and Tagline

Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history. The update is showcased on Kellogg's completely redesigned website – www.kelloggs.com – launching in the United States and Canada and soon to be rolled out globally.

 

"Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat," says Mark Baynes, Kellogg Company's chief marketing officer. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers."

 

The many enhancements soon to be visible across the Kellogg's portfolio and throughout its websites, packaging, advertising and other marketing materials include:

 

    --A new tagline – "Let's Make Today Great" – that reflects the reasons consumers worldwide choose Kellogg's brands for the best start to their days.

    --Distinctly bright visual graphics and images that reflect company and consumer values of optimism and a bright outlook today, while positioning the Kellogg's brand for continued success.

    --A more conversational tone that supports the relationships consumers desire to have with brands today, particularly in the social and digital worlds.

    --A broad and unified approach to promote the power of breakfast through master brand-level programs, such as the Kellogg's "Share Your Breakfast" program, a campaign to help the 1 in 5 U.S. children who live in homes where breakfast is hard to come by.

For every person who posts a photo of or message about their breakfast on Facebook.com/Kelloggs, the company will make a donation to Action for Healthy Kids to support the expansion of school breakfast programs.

    --A contemporized version of the classic Kellogg's script logo.