Kleenex Transforms Tissue Category

Kimberly-Clark Corporation launched the next generation in facial tissue performance through Kleenex Facial Tissue with Lotion in North America. This enhanced facial tissue aims to deliver an improvement in softness as well as strength to the Kleenex brand through a new proprietary advancement in tissue technology.

"Kleenex is the leading facial tissue brand because it consistently meets or exceeds consumers' needs by delivering new innovations to the marketplace," says Kim Underhill, president of Kimberly-Clark's North American Family Care Business. "Our newest facial tissue innovation combines a more soothing feeling with the strength desired by so many consumers."

The enhanced tissue with lotion is a 3-ply tissue that leverages a new proprietary surface treatment to deliver improvements in tissue softness while at the same time increasing tissue strength by 17 percent versus its previous lotion offering.

Underhill continues, "Up until now product changes in the category have typically improved strength at the expense of softness, and vice versa. This advancement in tissue technology resolves that issue, and will be notable in the category