Kraft Foods Opens Biscuit R&D Center
Kraft Foods officially opened its new European Biscuit Research and Development Centre in Saclay, France, a suburb of Paris. This new facility will support product development for many of European biscuit brands, including LU, belVita, Oreo, Mikado, Prince, Saiwa and TUC.
Kraft Foods Chairman and CEO Irene Rosenfeld was on hand for the ribbon cutting, which represents the culmination of a two-year-project, with a total investment of 15 million euros (approximately $20 million).
"France is an important market for biscuits in Europe and for Kraft Foods' snacking business globally. This investment makes good business sense, supporting us in our efforts to drive future biscuit innovation and growth," says Timothy P. Cofer, president, Kraft Foods Europe. "Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands and, with the support of this new Center, we will be able to create many more delicious snacking moments for our consumers for years to come."
Kraft Foods is the biscuit market leader in Europe with more than 15 percent market share driven by heritage brands and a strong focus on innovation. In 2011, Kraft Foods' European Biscuit business has been growing more than two times faster than the European biscuits market overall.
This growth is fueled by the company's investment in consumers' favorites such as LU, Oreo and belVita, driven by the recent re-launch of the iconic LU brand, the introduction of the innovative belVita breakfast biscuit, and the expansion Oreo, into major markets across Europe.
Kraft Foods Chairman and CEO Irene Rosenfeld was on hand for the ribbon cutting, which represents the culmination of a two-year-project, with a total investment of 15 million euros (approximately $20 million).
"France is an important market for biscuits in Europe and for Kraft Foods' snacking business globally. This investment makes good business sense, supporting us in our efforts to drive future biscuit innovation and growth," says Timothy P. Cofer, president, Kraft Foods Europe. "Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands and, with the support of this new Center, we will be able to create many more delicious snacking moments for our consumers for years to come."
Kraft Foods is the biscuit market leader in Europe with more than 15 percent market share driven by heritage brands and a strong focus on innovation. In 2011, Kraft Foods' European Biscuit business has been growing more than two times faster than the European biscuits market overall.
This growth is fueled by the company's investment in consumers' favorites such as LU, Oreo and belVita, driven by the recent re-launch of the iconic LU brand, the introduction of the innovative belVita breakfast biscuit, and the expansion Oreo, into major markets across Europe.