Kraft Launches MilkBite Milk & Granola Bars

Kraft Foods introduces its new MilkBite Milk & Granola Bars, the first-ever of its products to introduce the taste and wholesomeness of real milk in convenient granola bar form. Found in the dairy aisle or refrigerated case, each KRAFT MilkBite Milk & Granola Bar combines real milk, whole grain granola and other tasty and nutritious ingredients like real fruit or roasted nuts, while also delivering the calcium of an 8 oz. glass of milk.

 

"With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way," says Michelle Lorge, senior brand manager, MilkBite. "By combining real milk and other wholesome ingredients, we designed MilkBite to help satisfy the demand for snack options that are better for you and also taste great."

 

MilkBite Milk & Granola Bars are made with milk and calcium to deliver the calcium equivalent of an 8 oz. glass of milk, 30 percent of the daily recommended value. They are also a good source of Vitamin D, protein (5g), fiber, and whole grains (7g) and do not contain any artificial flavors, colors or preservatives. They are available in five flavors – Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry.

 

Consumers will be introduced to MilkBite Milk & Granola Bars via a national advertising campaign created by Droga5 New York. The integrated campaign, launching in February, will feature a new character, "Mel the MilkBite," developed in conjunction with Jim Henson studios.