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Starbucks and Nestlé are extending their collaboration to bring new product innovations to several markets.

Cary Devore has been appointed executive VP and COO of Utz, a new role for the company and one in a series of management changes.

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.

Email is one of the most enduring tools within a marketer’s arsenal being one of the foundational components of the internet. It has managed to remain relevant as a key facilitator of one-to-one communication between brands and consumers.

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.

Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.

Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.