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Virtual Fireside Chat: The Consumer Digital Wave’s Impact on Trade Planning & Retail Execution
Retail execution came to a standstill when the pandemic hit, and today’s CGs are spending their days learning how to pivot. To explore how companies can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, CGT hosted a virtual fireside chat with two industry thought leaders.
The Consumer Pulse Check Survey
The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.
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Nike’s Digital-First Mindset Helps It ‘Just Do It’

Nike saw a strong second quarter, marking three straight quarters of roughly 80% digital growth. Hear why Nike’s ability to reach consumers digitally “is just getting better and better as this pandemic goes on.”
Lessons From COVID-19: 5 Ways CG Companies Can Prepare for Future Disruptions

As COVID-19 has shown, there has never been a better time to upend processes to embark on a digital transformation journey. To strengthen supply chains, CG supply chain planners should look to implement the following strategies.
Vantiq Partners with Infosys for Digital Supply Chain Innovation

The two companies plan to build real-time applications in logistics, distribution, connected maintenance and workplace safety.
Local Brands Can Hone Their Hy-Vee Pitch in 2021

The retailer is currently accepting submissions for its “Best of Brands” summits online in the following categories: grocery, produce, deli, general merchandise, frozen, dairy, and health and beauty care.
Kenshoo Acquiring Signals Analytics

Martech provider Kenshoo will acquire Signals Analytics, a provider of AI-powered analytics for market intelligence.
Sales and Marketing Strategies That Begin and End With the Consumer

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.
How High Road Dove Into Demand Data to Navigate the Pandemic

When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.
It’s Time for CGs to Embrace AI-Enabled Customer Support and Engagement

In addition to messaging capabilities, CG companies should be investing in AI tools such as chatbots to automate many of the consumer interactions.

Virtual Fireside Chat: The Consumer Digital Wave’s Impact on Trade Planning & Retail Execution

The Consumer Pulse Check Survey

Nike’s Digital-First Mindset Helps It ‘Just Do It’

Lessons From COVID-19: 5 Ways CG Companies Can Prepare for Future Disruptions

Vantiq Partners with Infosys for Digital Supply Chain Innovation

Local Brands Can Hone Their Hy-Vee Pitch in 2021

Kenshoo Acquiring Signals Analytics

Sales and Marketing Strategies That Begin and End With the Consumer

How High Road Dove Into Demand Data to Navigate the Pandemic

It’s Time for CGs to Embrace AI-Enabled Customer Support and Engagement