With consumer mobile use up more than 45% during the COVID-19 outbreak, brands have a unique opportunity to connect with buyers who are open to altering their purchasing habits.
The merger will help Accenture build cloud based, industrial IoT platforms that speed up and optimize production and logistics for manufacturing and CG companies.
The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.
A subsidiary of artificial intelligence and analytics provider Fractal, Cuddle’s business analytics platform leverages artificial intelligence and voice technology.
The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.