Latest News

Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers.

There are hurdles to overcome for consumer goods businesses to be successful in the metaverse. One of those obstacles is around payments.

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.

The acceleration of moving its data, applications, and network technologies to the cloud are expected to unlock myriad digital and innovation opportunities including real-time IoT performance data from its factory digital twins.

The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.

P&G's Mouhammad Takieddin stressed the importance of science and data to measure and understand the entirety of a company's product producing eco-impact.

Amazon is testing out a new class of AI-powered, self-navigating robots in their fulfillment centers. The next-generation robots will be able to roam freely, helping associates transport oversized and bulky items around the harder-to-navigate parts of the facility.