Lifeway Foods Chills Out with Healthy Frozen Treats

Grocery freezers will soon get a triple boost of probiotic power with a trio of new good-for-you cultured frozen dairy treats from Lifeway Foods, Inc. The lineup includes a new frozen push-up version of Lifeway's ProBugs probiotic beverages for children, new flavors of Lifeway Frozen Kefir, and brand new Greek Style Fro-Yo capitalizing on the burgeoning popularity of Greek yogurt.

 

"Since we introduced the world's first frozen kefir last year, the response has been overwhelming. The tart n' tangy frozen yogurt trend has become wildly popular - with Lifeway on the forefront," says Lifeway CEO Julie Smolyansky. "These new products offer guilt-free and nutritious dessert options with a combination of healthy probiotics, low calorie count, and the tart n' tangy flavor profile that has been driving the frozen yogurt phenomenon."

 

The first products will hit retail stores including Whole Foods, Wegmans, Sunflower, and Sprouts Markets in May.