L'Oreal Launches iAd

L'Oréal USA launches the first beauty iAd for iPad with a campaign for L'Oréal Paris. iAd is Apple's new mobile advertising platform, reaching millions of iPad, iPhone and iPod touch users right in their favorite apps.

 

"L'Oréal is the number one beauty company in the world and millions of customers rely on the benefits of our products every day," says Marc Speichert, chief marketing officer, L'Oréal USA. "Now with iAd our customers can further engage with all of our brand benefits interactively on iPad's stunning display, allowing us to continue our legacy of using groundbreaking media to create new ways for consumers to interact with our brands."

 

The innovative L'Oréal Paris iAd has been created specifically for iPad and will feature a Lip Service Look Book and Shade Finder that takes consumers through a series of interactive evaluations related to skin and hair, culminating in recommendations for customized lip shades based on the consumer's selections. In addition to exclusive footage of spokeswoman Gwen Stefani from the Infallible Le Rouge shoot, the iAd also offers Spring Lip Looks to explore and be inspired by along with "how-to" instructions.

In May of this year Lancme and Maybelline both launched iAds for iPhone and iPod touch and have seen universally strong consumer response to their campaigns. Lancme kicked off the launch of its iAd with a Mother's Day campaign showcasing a Trsor video and a feature which allows users to personalize special Mother's Day messages and send digital bouquets. Another popular function of Lancme's iAd helps consumers "Get the Look" with tips and tricks of the trade. The iAd has been a great success with video views quadrupling in its second week, average user engagement times of over one minute, and an overall tap through rate (TTR) of .67 percent.