L'Oreal USA Announces Strategic Mobile Partnership
L'Oreal USA, the largest subsidiary of the L'Oreal Group, announces a partnership with mobile platform PowaTag.
PowaTag's technology helps to transform any consumer touch point, from print and TV advertising to e-commerce, retail stores and social media into a platform for mobile transactions, promotions and more on a person's smartphone. Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
"L'Oreal has led the beauty industry for more than 100 years because of our unrelenting drive to innovate for our customers," says Marie Gulin-Merle, chief marketing officer at L'Oreal USA. "Through this exciting partnership with PowaTag, we see a new way to merge the online and offline worlds of our customers, adding value to their lives and bringing ease and convenience to their mobile shopping experiences."
PowaTag's technology helps to transform any consumer touch point, from print and TV advertising to e-commerce, retail stores and social media into a platform for mobile transactions, promotions and more on a person's smartphone. Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
"L'Oreal has led the beauty industry for more than 100 years because of our unrelenting drive to innovate for our customers," says Marie Gulin-Merle, chief marketing officer at L'Oreal USA. "Through this exciting partnership with PowaTag, we see a new way to merge the online and offline worlds of our customers, adding value to their lives and bringing ease and convenience to their mobile shopping experiences."