Loyalty Marketing

As private label penetration grows, national brands should consider unique loyalty-building programs

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.