Loyalty Marketing

Despite operating in a supremely uncertain environment, Levi’s anticipates the strength of its brand coupled with its digital investments will carry it through the coronavirus health crisis.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

As private label penetration grows, national brands should consider unique loyalty-building programs

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.