Machine Learning

Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.

Under Armour’s recent tech investments include tapping into new analytic and machine learning capabilities.

Learn how to drive promotion effectiveness at scale and speed across brands, channels and customers to accelerate growth.

Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.