Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
As part of a larger, more diversified organization, ChiquitaFyffes will become the largest global entity in the banana category with sales of more than 160 million boxes annually.
The new offering will examine key trends, technologies and best practices in e-procurement, B2B integration, commerce networks and supplier and customer relationships.
