Skip to main content

Manufacturing

  • Unilever Agrees to Sell Three Brands

    Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.
  • McCormick Leaves a Mark on Consumers

    McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.
  • Kraft Foods Achieves Active Execution

    In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
  • Oh, There's No Place Like a Phone for the Holidays

    Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
  • Trade Promotion Management

    CGT partners with AFS Technologies to look at trends in TPM adoption and drivers, and it seems we may have finally turned the corner as TPM systems are being utilized by companies of all sizes, while the number of failed projects continues to decrease.
  • Newell Rubbermaid Makes a Social Impact

    United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
  • Straight Talk: Experts Debunk Myths Around Mobility

    Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.
  • Five Trends to Follow in Retail

    Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.
X
This ad will auto-close in 10 seconds