Manufacturing

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.

Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.

As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.