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Manufacturing

  • Newell Rubbermaid Names Global VP Innovation

    The newly created position gives the candidate responsibility for energizing the company's innovation funnel.
  • Kraft Names Oscar Mayer EVP, President

    With a background in mergers & acquisitions, the candidate helped architect the separation of the former Kraft Foods Inc. into two standalone public companies.
  • Don't Stress Over Big Data; Master What You've Got

    With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.
  • Post Holdings to Acquire Pasta Company

    Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels.
  • The Dangers of Siloed Product Content

    To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.
  • Pepsi Names Marketing Lead on Colas

    Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.
  • Dixie and Dawn Outrank Apple in Brand Strength

    Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.
  • 2013 Retailer/Supplier Shared Data Study

    For the fourth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption.
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