The two companies will also explore the opportunities for a joint diamond polishing venture bringing together the manufacturing and diamond expertise of the two companies.
Read this white paper to understand the significance of trade promotion funds to the performance of a consumer products companys business, and the large expense that such an approach places on the P&L.
Flowers agrees to purchase the Wonder, Nature's Pride, Merita, Home Pride and Butternut bread brands; 20 bakeries and approximately 38 depots for $360 million.
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).