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Manufacturing

  • Sales Force Effectiveness

    CG companies are striving to grow by penetrating new markets and expanding assortments to existing retailers. To achieve this goal, many sales organizations are focused on improving store execution by transforming existing processes and leveraging new technologies.

  • Hanesbrands Drives Retail Excellence

    Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand.

  • The Company You Keep

    Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.

  • The Big Three

    Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?

  • Kellogg Takes Control of Product Data

    Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.

  • GMCR's Path to Disruptive Innovation

    The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.

  • Walmart Debuts Food Subscription Service

    The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.

  • Seventh Generation Cuts Costs with S&OP

    By adopting leading practices in S&OP, Seventh Generation expects to improve forecast accuracy by 10 percent at the SKU level, decrease inventory by 15 percent, while maintaining historically high service levels.
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