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Manufacturing

  • The Most Powerful Women in CPG

    When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

  • Nestle USA Names VP of Corporate & Brand Affairs

    The candidate will be responsible for Nestle USA's internal and external communications, public affairs, and the Culinary Center based in Glendale, Calif.

  • Kraft, SodaStream Expand Co-Branded Flavors

    The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • Kellogg Introduces Consumer-Loyalty Program

    The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.

  • GUESS? Gains President of Licensing Worldwide

    Prior to his arrival at GUESS, the candidate held the position of President of VIVA, the GUESS eyewear licensee.

  • LeapFrog Appoints New CFO

    Previously, the candidate served as CFO of Toys"R"Us Inc., from 2004 to 2006, where he oversaw a strategic review and restructuring of company-wide operations.
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