An integrated model for managing at the shelf can help consumer packaged goods manufacturers and retailers maximize revenue, margins and in-stocks while removing costs across the value chain.
Kraft Foods Chairman and CEO Irene Rosenfeld candidly outlines the key drivers and benefits of the decision to launch two independent public companies before year-end 2012. Find out how each company will look and operate after the split.
The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.
The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.
The buyer, Brynwood Partners, targets companies operating in the following sectors: consumer products, light manufacturing with low capital intensity, and businesses services.