A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.
The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.
The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.
As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high.
The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.
