Beverages

Coca-Cola Europacific Partners (CCEP) Netherlands hopes to avoid out-of-stocks and overstocks with a new investment in assortment optimization. 

Brown-Forman Corporation will purchase Diplomático Rum and related assets from Destillers United Group S.L. for an undisclosed amount.

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.

The Coca-Cola Company is moving more deeply into the ready-to-drink (RTD) alcohol beverage market through a new partnership with Brown-Forman.

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.

The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.