Internet of Things (IoT)

2021 is expected to be the year of hyper-relevant messages as part of the eternal battle to gain consumer’s attention. Building and managing the atomic elements of the creative copy will allow to capture dynamic audiences in the physical space and deliver fast activations contextual to real-life events such as weather forecast.

While manufacturers are increasingly adopting digital capabilities, they must consider using data and analytics to build resilience. Here are few critical factors that they need to consider as they progress their data and analytics capabilities to keep up with uncertainties.