Marley Coffee Engages Brand Strategy Group
Marley Coffee announces that it has engaged David Roth and Rick Bacher of Get Stirred Up to oversee all branding activities for the company. They will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.
"We're energized by David and Rick's passion for tapping into those not-so-obvious but incredibly powerful reasons why consumers are drawn to one brand over another, especially in categories where there is so much choice," says Rohan Marley, founder and chairman of Marley Coffee. He adds: "Coffee, like music, is one of those huge and everyday things that almost everyone consumes. When it's really good quality, it inspires and moves you. And in our case, with Marley Coffee, it also allows you to make a real difference in the world -- because of the many different ways we as a business give back to the community. Music was my father's calling. Coffee is mine. Both are incredibly powerful means towards incredibly powerful ends and Get Stirred Up immediately honed in on that."
The brand strategy and design duo, who each have more than 25 years of experience working with both legacy and entrepreneurial brands, as well as creating their own high-profile ventures, are known for turning everyday commodities into lifestyle "badges" that convey what's truly important to consumers. They've gained significant notoriety for this in the food and beverage categories, in particular, and for shining spotlights on unarticulated consumer needs and innovative approaches to meet them, across a wide range of other industries, as well.
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"We're energized by David and Rick's passion for tapping into those not-so-obvious but incredibly powerful reasons why consumers are drawn to one brand over another, especially in categories where there is so much choice," says Rohan Marley, founder and chairman of Marley Coffee. He adds: "Coffee, like music, is one of those huge and everyday things that almost everyone consumes. When it's really good quality, it inspires and moves you. And in our case, with Marley Coffee, it also allows you to make a real difference in the world -- because of the many different ways we as a business give back to the community. Music was my father's calling. Coffee is mine. Both are incredibly powerful means towards incredibly powerful ends and Get Stirred Up immediately honed in on that."
The brand strategy and design duo, who each have more than 25 years of experience working with both legacy and entrepreneurial brands, as well as creating their own high-profile ventures, are known for turning everyday commodities into lifestyle "badges" that convey what's truly important to consumers. They've gained significant notoriety for this in the food and beverage categories, in particular, and for shining spotlights on unarticulated consumer needs and innovative approaches to meet them, across a wide range of other industries, as well.
Related Articles:
Folgers Introduces Fresh Breaks Coffee
Nestle Accelerates Coffee Industry in China
Mondelez Launches Coffee Farmer Program