Mars and Wrigley's Bright Idea Pays Off

Mars and Wrigley introduce racks illuminated with LED lights that lift front-end grocery sales by 10 percent to 12 percent. The racks, combined with the ideal assortment and shelf pitch, create a brighter environment, making it more appealing for shoppers to browse while waiting to check out. Test markets proved lift across the confection category, without regard to brand, items or pack size.