Ingrid Hoffmann, host of the Food Network show "Simply Delicioso," is the new spokesperson for Mars Snackfood US' celebration solution-based Web site, BrightIdeas.com. The Web site provides celebration planning ideas and recipes using all Mars Snackfood candy brands, including M&M's, Skittles, Dove and Milky Way. Hoffmann, a Latin food and entertaining expert, will use BrightIdeas.com as a venue to share her culinary talent and creative insights, providing recipes, celebration planning tips and creative ideas around key seasonal timeframes and holidays. "Ingrid Hoffmann brings years of entertaining experience and a multicultural perspective to the portfolio of Mars Snackfood brands," says Carole Walker, director, Integrated Marketing Communications Group, Mars North America. "Her engaging energy and casual entertainment expertise will add a unique, creative flair to the Bright Ideas recipes, activities and decorating tips." Hoffmann will also contribute to the BrightIdeas e-newsletter and engage in online chats.
