Mattel Aligns with StartApp for Digital Experiences
Mattel is collaborating with StartApp to develop digital experiences for many of Mattel's iconic brands, including Barbie and Hot Wheels.
Under the multi-year agreement, StartApp will become Mattel's premier licensee to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel's global consumer brands.
Active in the mobile space for over 5 years, StartApp's full suite of mobile technologies helps companies execute multi-layered mobile strategies that create a unique experience for each of their end users.
Under the multi-year agreement, StartApp will become Mattel's premier licensee to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel's global consumer brands.
Active in the mobile space for over 5 years, StartApp's full suite of mobile technologies helps companies execute multi-layered mobile strategies that create a unique experience for each of their end users.