Skip to main content

Mattel Aligns with StartApp for Digital Experiences

9/27/2016
Mattel is collaborating with StartApp to develop digital experiences for many of Mattel's iconic brands, including Barbie and Hot Wheels.
 
Under the multi-year agreement, StartApp will become Mattel's premier licensee to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel's global consumer brands.
 
Active in the mobile space for over 5 years, StartApp's full suite of mobile technologies helps companies execute multi-layered mobile strategies that create a unique experience for each of their end users.
X
This ad will auto-close in 10 seconds