McCormick to Expand Organic and Non-GMO Offerings
McCormick & Company, Inc. announces the introduction of a Non-GMO labeled Vanilla Extract as well as plans to significantly increase the number of Organic and Non-GMO offerings in 2016.
The company expects 80 percent of its Gourmet herbs & spices business in the U.S. will be Organic and Non-GMO by 2016. Additionally over 70 percent of all McCormick branded herbs, spices and extracts in the U.S. will be labeled Non-GMO. Most of McCormick's herbs & spices are currently Non-GMO. The company will begin to label Non-GMO products to help consumers at the point of sale as part of its commitment to transparency and educating consumers about the category.
This move is the first announcement under McCormick's new quality consumer education initiative. Non-GMO Vanilla extract will be the first to hit store shelves and has already begun shipping. The announcement comes ahead of the peak fall cooking and holiday season where consumer usage of herbs, spices & extracts as key ingredients in recipe favorites increase.
The company expects 80 percent of its Gourmet herbs & spices business in the U.S. will be Organic and Non-GMO by 2016. Additionally over 70 percent of all McCormick branded herbs, spices and extracts in the U.S. will be labeled Non-GMO. Most of McCormick's herbs & spices are currently Non-GMO. The company will begin to label Non-GMO products to help consumers at the point of sale as part of its commitment to transparency and educating consumers about the category.
This move is the first announcement under McCormick's new quality consumer education initiative. Non-GMO Vanilla extract will be the first to hit store shelves and has already begun shipping. The announcement comes ahead of the peak fall cooking and holiday season where consumer usage of herbs, spices & extracts as key ingredients in recipe favorites increase.