The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.
The addition of CREMO’s “barber-grade” beard, hair, shave prep and skin care products will complement such other Edgewell brands as Jack Black and Bulldog.
Borden will be acquired by Capitol Peak Partners, a private equity firm founded by former WhiteWave chairman Gregg Engles, as part of a $340 million sale.